Privacy policy

Last updated: July 2026

Welcome to Sorteva ("we", "us", or "our"). Protecting your personal information is one of our top priorities. This Privacy Policy explains what information we collect, how we use it, who we may share it with, and your rights regarding your personal data when you use sorteva.com or make a purchase from our store.

By accessing our website or using our services, you agree to the practices described in this Privacy Policy.

1. Data Controller

The data controller responsible for processing personal information collected through this website is:

Sorteva

34 Snow Hill

Wolverhampton

West Midlands

WV2 4AG

United Kingdom

Email: contact@sorteva.com

2. Personal Information We Collect

We may collect different categories of personal information depending on how you use our website.

Identification Information

Full name
Shipping address
Billing address
Email address
Phone number

Order Information

Products purchased
Order date
Amount paid
Order history
Refund information

Payment Information

Payments are processed securely by trusted third-party payment providers. Sorteva does not store your full payment card details.

Depending on the payment method you choose, certain information may be processed by Shopify Payments, PayPal, Apple Pay, Google Pay, Klarna, or other secure payment providers.

3. Information Collected Automatically

When you browse our website, certain information is automatically collected, including:

IP address
Browser type
Operating system
Time zone
Browser language
Pages visited
Time spent on the website
Products viewed
Products added to your cart
Referral source
Website performance and browsing data

This information helps us improve our website and provide a better shopping experience.

4. Cookies and Similar Technologies

Our website uses cookies, pixels, and similar technologies to:

Ensure the website functions properly.
Remember your preferences.
Save the contents of your shopping cart.
Measure website performance.
Analyse visitor behaviour.
Improve our services.
Personalise your shopping experience.
Display relevant advertising.

Cookies may be placed by Sorteva or by authorised third-party partners.

You can manage or disable cookies through your browser settings or through any cookie management tools available on our website where applicable.

5. How We Use Your Information

We may use your personal information to:

Process your orders.
Ship your purchases.
Process payments.
Provide customer support.
Respond to your enquiries.
Prevent fraud.
Improve our website.
Personalise your experience.
Comply with legal obligations.
Manage returns and refunds.
Send order confirmations.
Communicate with you regarding your purchases.

With your consent, we may also send newsletters, promotional offers, and marketing communications.

You may withdraw your consent at any time.

6. Legal Basis for Processing

Depending on the circumstances, we process your personal information based on:

Performance of a contract.
Your consent.
Our legitimate interests.
Compliance with legal obligations.
Fraud prevention and security.

7. Sharing Your Information

We may share certain personal information with trusted third parties necessary for operating our business, including:

Shopify
Payment providers
Shipping carriers
Logistics providers
Website hosting providers
Fraud prevention services
Analytics providers
Marketing platforms
Customer support providers
Government authorities where required by law

These service providers may only use your information to the extent necessary to perform services on our behalf.

8. Advertising and Marketing

We may use certain information to:

Display personalised advertisements.
Measure advertising performance.
Conduct marketing campaigns.
Provide offers tailored to your interests.

These activities may be carried out using advertising and analytics platforms.

Where required by applicable law, you may opt out of these activities.

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy.

Certain information may be retained for longer where required to comply with legal, tax, accounting, or regulatory obligations, or to resolve disputes.

After the applicable retention period, your information will be securely deleted or anonymised.

10. Security

We implement appropriate technical and organisational measures designed to protect your personal information against:

Unauthorised access.
Loss.
Destruction.
Alteration.
Unauthorised disclosure.

However, no method of transmitting data over the Internet or storing electronic data can guarantee absolute security.

11. Your Rights

Subject to applicable privacy laws, including the UK GDPR and other relevant legislation, you may have the right to:

Access your personal information.
Correct inaccurate information.
Request deletion of your information.
Restrict processing.
Object to processing.
Request data portability.
Withdraw your consent where processing is based on consent.

To exercise any of these rights, please contact us at:

contact@sorteva.com

We will respond within the timeframes required by applicable law.

12. Children's Privacy

Our website is not intended for individuals under the age of 16.

We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can delete it promptly.

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites.

We encourage you to review their privacy policies before providing any personal information.

14. International Data Transfers

As part of our business operations, your personal information may be processed or stored in countries outside your country of residence.

Where such transfers occur, we implement appropriate safeguards in accordance with applicable data protection laws.

15. Fraud Prevention

To protect our customers and our business, we may use certain information to:

Detect fraudulent payments.
Prevent abuse.
Secure transactions.
Monitor suspicious activity.

Where appropriate and legally permitted, certain automated decision-making processes may be used for fraud prevention purposes.

16. Communications

We may contact you regarding:

Your order.
Shipping updates.
Returns.
Refunds.
Important account information.
Updates to our policies.

These communications are considered necessary for the operation of our services.

17. Newsletter

If you subscribe to our newsletter, we may send you:

New product launches.
Promotions.
Exclusive offers.
Marketing updates.

You can unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

18. Your Cookie Choices

You may, at any time:

Delete stored cookies.
Block certain cookies.
Change your browser settings.
Withdraw your consent where applicable.

Please note that disabling certain cookies may affect the functionality of certain features of our website.

19. Complaints

If you believe your privacy rights have not been respected, please contact us so we can work to resolve your concerns.

You may also lodge a complaint with the relevant data protection authority in your country of residence where permitted by applicable law.

20. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect legal, regulatory, technical, or operational changes.

Any changes become effective immediately upon publication on sorteva.com.

We encourage you to review this page regularly to stay informed of any updates.

21. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: